'Open All Night'
Leap Studios was responsible for executing McDonald's Saudi Arabia innovative 'McDonald's Star Hunt' concept, designed to announce their 24/7 opening hours.
Using a 3D star simulation and high-end retouching, we created night sky stellar formations in the likeness of McDonald's products. Customers could 'hunt' these stars using an AR app.
Using a 3D star simulation and high-end retouching, we created night sky stellar formations in the likeness of McDonald's products. Customers could 'hunt' these stars using an AR app.
The campaign was a resounding success, featured in Lürzer's Archive's February 2020 issue, and marked by a substantial increase in sales and customer engagement.
To view the project on Lürzer's Archive click here
Agency: Leo Burnett KSA, Riyadh
Production-House: Leap Studios
